Bad habits stand strong in the New Years with Bad Habits on Repeat

Bad Habits on Repeat brings an homage to your bad habits and encourages you to share them as funny GIFs.

31 DECEMBER 2015, UTRECHT, NETHERLANDS
Summary
We love our bad habits. This is why we have finally decided to not let go of these bad habits in the New Year. We ignore the tradition that New Year’s resolutions have to be ‘good’. Bad Habits on repeat brings an homage to your bad habits and encourages you to share them as funny GIFs. Bad habits are going to be on repeat in 2016.

Every year the New Year starts with good New Year’s resolutions. But everyone knows they are forgotten in within the first month. We just love our bad habits and we do so rightfully. So this year we celebrate our bad habits and will release ourselves from making good, but cliché, resolutions.

In 2016 we will just keep our bad habits from 2015. All our addictions and tics will live on in the New Year. Our addiction to series, non-stop snoozing, devouring chocolate, endlessly scrolling through all our timelines, passing the gym without even thinking about exercises and never shutting off your Playstation. Fantastic, right?

We ignore the tradition good resolutions and share these bad habits as a collection of hyper active and funny GIFs. A lively collage of everything that you love about life. For the very first time people will embrace your bad habits with a smile.

Ignore good resolutions and celebrate your bad habits at http://www.badhabitsonrepeat.com/

Note to the editor:

Badhabitsonrepeat.com is an initiative of Dutch interactive agency Kaliber. With a big love for the internet culture and a stubbornly addiction to GIFs, we invented and developed this website. It makes use of the API of the Walhalla of GIFs ‘Giphy’, which means that behind the scenes the GIFs are found and selected from that website.


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"Bad Habits on Repeat brings an homage to your bad habits and encourages you to share them as funny GIFs. Bad habits are going to be on repeat in 2016."
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About Kaliber

Kaliber is een digitaal bureau voor intensieve interactie tussen mens en merk. We helpen merken starten, groeien en innoveren. Door creativiteit, technologie en data samen te brengen ontwikkelen we doelgerichte online communicatie, meestal met offline ondersteuning.

Wat ons kenmerkt is onze 'ontdekkingsdrift', dat is nieuwsgierigheid in het kwadraat. We hebben een ontembare drang om de wereld om ons heen te verkennen. Met eigen projecten onderzoeken en experimenteren we om de grenzen van ons vakgebied te verleggen. Opgedane inzichten passen we met realiteitszin toe op de vraagstukken van onze opdrachtgevers. 'Making sense for future-proof brands' noemen we dat.

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