VELUX Netherlands uses virtual reality to showcase the potential of old attics

A virtual reality installation helps consumers to envision the impact of daylight solutions in an unused attic.

21 APRIL 2016, UTRECHT, NETHERLANDS
Samenvatting
A virtual reality installation of VELUX Netherlands helps consumers to envision the impact of daylight solutions in an unused attic.

Fact: Attics are mostly used to store card boxes and old furniture. However, with the products of VELUX, you can easily transform this forgotten room into a vibrant living space. But the end result of this transformation is hard to imagine. That's why VELUX challenged Kaliber Interactive to come up with an innovative solution to showcase the effect of different VELUX daylight solutions during a big home improvement event.

Kaliber Interactive created an immersive VR experience, using an Oculus Rift and a binaural sound system, to show potential buyers what it is like to transform an old attic into a beautiful place to live in. With the use of a remote, visitors were able to browse through a set of different VELUX daylight solutions in virtual reality.

Because of the high demand during the expo, the installation was also brought to live with VELUX branded cardboards. This way we also made it possible to re-live the installation at home or to pass-on the experience to a friend.

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Over Kaliber

Kaliber is een digitaal bureau voor intensieve interactie tussen mens en merk. We helpen merken starten, groeien en innoveren. Door creativiteit, technologie en data samen te brengen ontwikkelen we doelgerichte online communicatie, meestal met offline ondersteuning.

Wat ons kenmerkt is onze 'ontdekkingsdrift', dat is nieuwsgierigheid in het kwadraat. We hebben een ontembare drang om de wereld om ons heen te verkennen. Met eigen projecten onderzoeken en experimenteren we om de grenzen van ons vakgebied te verleggen. Opgedane inzichten passen we met realiteitszin toe op de vraagstukken van onze opdrachtgevers. 'Making sense for future-proof brands' noemen we dat.

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